AYP Event: Zespri "Say Yes! 就有可能"

In Taiwan, Zespri has gradually became a synonym for kiwi fruit and New Zealand in the past 20 years. Annually, Taiwan consumes around 8.8 million cases of kiwi fruit, around 200 million kiwi fruits. Therefore, making kiwi fruit Taiwan’s no. 2 most imported fruits by value and Zespri one of the most popular fruit brands in Taiwan. The Zespri system was often praised as a model for Taiwan’s agricultural export reform, including by President Tsai. 

However, did you know that they only have four full-time members in their Taiwan team. Want to learn how they did it? Join us on Friday, 24 June to get a chance to hear it directly from their Marketing and Senior Key Account Managers.

Agenda

18:30-19:00 - Registration and dinner

19:00-20:00 - 

• About Zespri
• Say Yes! 就有可能
• Shopper campaign/insight

This workshop will be conducted in Mandarin Chinese.

20:00-21:00 - Networking

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About Speaker

 - Emi Chen 陳香君 – Marketing Manager

• 15 years of working experience in Zespri at administration and marketing. In charge of Zespri Taiwan consumer marketing, include Consumer Activation, Advertising, PR, digital, social and consumer research.
• Before joining Zespri, 2 years of working experience at PR agency & 2 years in food industry.

 - Cathy Li 李世音 – Senior Key Account Manager

• 6 years of working experience as a Key Account Manager & Trade marketing, Zespri Taiwan.
• Before joining Zespri, 5 years of working experience at Nestle Taiwan as a Trade Marketing Executive- Hyper Channel and Key Accounts Sales Executive.

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About ANZCham's AYP Events

ANZCham's Alumni and Young Professional events is a series of workshops and networking activities tailored to young professionals and alumni to provide them with a platform to develop their skills, share information and expand their network. The events are targeted at Australian and New Zealand alumni that are under the age of 35, however, we encourage anyone interested in joining.

More information here.

This is an ANZCham Taipei Young Professional and Alumni Program event sponsored by the Australian Office Taipei, complimentary entry for Australian alumni in Taiwan.

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Join as a Member

• Young Professional Member (35 and under) - includes 2 Alumni/Young Professional event tickets (value NT$500/each).
• Individual Member (Over 35)
• Corporate Member

Find out more information about our membership packages here.

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Thank you to the Australian Office Taipei for being the program sponsor.